JUST,
GET A GOOD SLEEP

A good night’s sleep in peace, comfort and settled

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Sleep is a vital function that impacts nearly every aspect of human health and wellbeing. However, data indicates that much of the world’s population is not getting sufficient quality sleep. This global sleep report examines the latest sleep statistics and trends from around the world.

According to the World Sleep Society, approximately 30% of the global population suffers from some form of insomnia or sleep disruption. Insomnia rates are highest in Western nations, with around 35% of adults in the United States and Canada reporting symptoms. Countries like Japan, Singapore, and the United Kingdom also report high insomnia prevalence above 30%.

Sleep deprivation has become a public health pandemic with far-reaching implications. Lack of sleep is linked to an increased risk of numerous chronic diseases including obesity, diabetes, cardiovascular disease, and depression. The Centers for Disease Control and Prevention estimates that sleep deprivation is costing the U.S. economy over $400 billion annually in lost productivity.

Work stress and our modern 24/7 lifestyles are major contributors to sleep debt globally. A survey of over 15,000 adults across 16 countries found that 62% of respondents experienced disrupted sleep due to lying awake with thoughts of work. Evening screen time from computers, televisions, and smartphones is another leading factor, with the blue light emitted suppressing melatonin production.

On a positive note, there is growing awareness around prioritizing sleep for overall health. The global sleep aids market is projected to reach $114 billion by 2030, driven by increased demand for over-the-counter sleep supplements and technologies like wearable sleep trackers. With hundreds of billions in economic costs and detrimental health consequences, suboptimal sleep is a critical issue facing the world today.

What We’re Trying To Do

For those struggling with insomnia, ambient noise, and disrupted sleep, white noise and sleep aid devices offer a versatile solution. White noise refers to the combination of every frequency sound wave playing at equal intensity – creating a consistent, gentle hum that masks louder, irregular noises like traffic, voices, or loud neighbors. Many sleepers find this smooth, static-like sound helps induce relaxation and drowsiness.
Sleep aid devices take this a step further by allowing customization of white noise levels, nature soundscapes like rain or ocean waves, soothing music, and other features tailored for optimal sleep environments. With portable speakers, app connectivity, and adaptive sound technology, these products enable users to personalize the ideal soundscape for peaceful, uninterrupted rest. For insomniacs and restless sleepers, white noise devices are an accessible, drug-free way to find tranquility.
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